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Ethical Issues

Exam code: 7115
Written by: Ashika|Reviewed by: Caroline Carroll|Updated 2 July 2026

Introduction to ethical issues

Introduction to ethical issues

  • Ethical issues in business are about doing what is morally right and fair—not just what is legal or profitable

    • These issues can relate to how a business treats its employees, customers, suppliers and the environment

  • Businesses face ethical decisions in areas such as

    • Paying fair wages

    • Avoiding child labour

    • Treating workers and suppliers fairly

    • Sourcing materials responsibly

Why ethical issues matter

  • Reputation and trust

    • Customers are more likely to support businesses that act responsibly

    • Ethical behaviour helps build trust and a positive image

  • Customer loyalty

    • Ethical businesses often gain more loyal customers, especially as more people want to buy from companies that share their values

  • Employee morale

    • Treating workers fairly can improve motivation, productivity and staff retention

  • Avoiding legal trouble

    • Unethical behaviour—even if not illegal—can lead to public backlash, boycotts or changes in the law

Child labour

Child labour

  • Child labour is when children are employed in work that is harmful, prevents them from going to school or involves long hours in poor conditions

  • It often happens in low-income countries where families need money and laws are not strongly enforced

    • Nestlé has faced criticism for using cocoa suppliers in West Africa where child labour is common

    • H&M and Zara have been linked to factories in countries like Bangladesh and India, where underage workers have been found

  • Child labour is an important ethical issue because

    • It exploits children who should be in education, not working

    • It often involves unsafe working conditions, low pay and long hours

    • It can damage a business’s reputation if exposed by the media or pressure groups

    • Customers, especially in developed countries, may choose to boycott products linked to child labour

How businesses avoid links to child labour

  • Carry out supplier checks and audits to prevent child labour

  • Work with charities or governments to support education programmes

  • Use certified suppliers (e.g. Fairtrade or Rainforest Alliance)

  • Be transparent with customers about how and where products are made

Fair wages

Fair wages

  • Fair wages mean paying workers an amount that reflects the work they do and allows them to meet their basic needs, such as food, housing and healthcare

  • Paying fair wages is an important ethical issue because

    • In many low-income countries, workers are paid very low wages, often not enough to live on

    • Businesses that pay unfair wages may be seen as exploiting cheap labour, even if it's legal

    • Poor pay can lead to low motivation, poor working conditions and high staff turnover

    • Customers and pressure groups may criticise or boycott companies that do not treat workers fairly

Fair prices

Paying fair prices to suppliers

  • Paying fair prices means that businesses give suppliers, often farmers or small producers in developing countries, a price that covers the cost of production and provides a reasonable profit

    • This helps them earn a sustainable income and improve their quality of life

  • Paying fair prices is an important ethical issue because

    • Many large businesses pay very low prices to suppliers, especially in countries with weak regulations

    • Low prices can lead to poverty, poor working conditions and lack of investment in farms or small businesses

    • Unfair pricing can force suppliers into unsustainable practices, like overusing land or underpaying workers

Choosing environmentally friendly suppliers

Choosing environmentally friendly suppliers

  • This involves working with businesses that use sustainable materials, produce goods with low environmental impact and follow green practices, such as reducing pollution or waste

  • Choosing environmentally friendly suppliers is an important ethical issue because

    • Some suppliers use harmful chemicals, cut down rainforests or produce high carbon emissions

    • Businesses that buy from these suppliers may be seen as supporting environmental damage

    • Customers, pressure groups, and governments increasingly expect businesses to make eco-friendly choices throughout their supply chains

Benefits of choosing green suppliers

  • It improves the company’s reputation with environmentally conscious customers

  • It helps reduce the overall environmental impact of products and therefore prevent negative media coverage or boycotts

  • It may make the business more attractive to investors or retailers with sustainability standards

Advantages and disadvantages of being ethical

Advantages and disadvantages of being ethical

  • Many businesses today choose to act ethically by treating workers fairly, protecting the environment, and being honest with customers

  • While ethical behaviour can bring important benefits, it may also lead to some challenges and higher costs

Evaluating ethical business behaviour

Advantages

Disadvantages

  • Improved reputation

    • Ethical businesses are viewed more positively by customers, the media and investors

  • Customer loyalty

    • Consumers are more likely to support and return to businesses that share their values

  • Attracting employees

    • Workers may be more motivated and proud to work for a company with strong values

  • Long-term success

    • Ethical practices can lead to stronger brands and better relationships with communities

  • Higher costs

    • Paying fair wages, using sustainable materials, or choosing ethical suppliers can increase production costs

  • Higher prices

    • Ethical products often cost more, which may reduce sales if customers are not willing to pay extra

  • Harder to find suppliers

    • It can be difficult to find ethical suppliers, especially in certain industries or countries

  • Slower decision-making

    • Ethical businesses may take longer to make choices, as they consider social and environmental impacts