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Solutions to Market Failure: Maximum & Minimum Prices

Exam code: 2281
Written by: Ashika|Reviewed by: Caroline Carroll|Updated 2 July 2026

Intervention to address market failure

Intervention to address market failure

  • Four of the most commonly used methods to address market failure in markets are

    • maximum prices

    • minimum prices  

    • indirect taxation

    • subsidies

  • Additional methods of intervention include regulation, nationalisation, privatisation, and government (state) provision of public goods

Maximum prices

Maximum prices

  • A maximum price is set by the government below the existing free market equilibrium price and sellers cannot legally sell the good/service at a higher price 

  • Governments will often use maximum prices in order to help consumers.

    • Sometimes they are used for long periods of time e.g. housing rental markets.

    • Other times they are short-term solutions to unusual price increases e.g. petrol 

Graph showing supply and demand curves, with price (£) and quantity axes. Labels indicate excess demand, equilibrium price (Pe), and maximum price (Pmax).
The maximum price (Pmax) sits below the free market price (Pe) and creates a condition of excess demand (shortage)

Diagram analysis

  • The initial market equilibrium is at PeQe

  • A maximum price is imposed at Pmax

    • The lower price reduces the incentive to supply and there is a contraction in QS from Qe → Qs

    • The lower price increases the incentive to consume and there is an extension in QD from Qe → Qd

    • This creates a condition of excess demand equal to QsQd 

Evaluating the use of maximum prices

Advantages

Disadvantages

  • Some consumers benefit as they purchase at lower prices

  • Maximum prices can stabilise markets in the short term during periods of intense disruption e.g. Covid supplies at the start of the pandemic

  •  Some consumers are unable to purchase due to the shortage

  • The unmet demand usually encourages the creation of illegal markets (black market or grey market) as desperate buyers turn to illegal bidding

  • Maximum prices distort market forces and therefore can result in an inefficient allocation of scarce resources e.g. maximum prices in rentals in the property market create a shortage

Minimum prices

Minimum prices

  • A minimum price is set by the government above the existing free market equilibrium price and sellers cannot legally sell the good or service at a lower price 

  • Governments will often use minimum prices in order to help producers or to decrease consumption of a demerit good such as alcohol 

Supply and demand graph showing excess supply, with price on the y-axis and quantity on the x-axis. Lines intersect at equilibrium price and quantity.
The imposition of a minimum price (Pmin) above the free market price (Pe) creates a condition of excess supply (surplus)

Diagram analysis

  • The initial market equilibrium is at PeQe

  • A minimum price is imposed at Pmin

    • The higher price increases the incentive to supply and there is an extension in QS from Qe → Qs

    • The higher price decreases the incentive to consume and there is a contraction in QD from Qe → Qd

    • This creates a condition of excess supply QdQs 

Evaluating the use of minimum prices in product markets

Advantages

Disadvantages

  • In agricultural markets, producers benefit as they receive a higher price (governments will often purchase excess supply and store it or export it) 

  • When used in demerit markets, output falls (Ggovernments will not purchase the excess supply of a demerit good) 

  • Producers usually lower their output in the market to match the QD at the minimum price and this helps to reduce the external costs

  • It costs the government to purchase the excess supply and an opportunity cost is involved

  • Farmers may become over-dependent on the government's help

  • Producers lower output which may result in an increase in unemployment in the industry

 Minimum prices in labour markets  

  • Minimum prices are also used in the labour market to protect workers from wage exploitation

    • These are called national minimum wages 

  • A national minimum wage (NMW) is a legally imposed wage level that employers must pay their workers

    • It is set above the market rate

    • The minimum wage per hour varies based on age
       

3-5-3--minimum-wage_edexcel-al-economics

Diagram analysis

  • The demand for labour (DL) represents the demand for workers by firms

  • The supply of labour (SL) represents the supply of labour by workers

  • The market equilibrium wage and quantity for truck drivers in the UK is seen at WeQe

  • The UK government imposes a national minimum wage (NMW) at W1

  • Incentivised by higher wages, the supply of labour increases from Qe to Qs

  • Facing higher production costs, the demand for labour by firms decreases from Qe to Qd

  • This means that at a wage rate of W1 there is excess supply of labour and the potential for unemployment equal to QdQs  

Evaluating the use of a minimum wage in labour markets

Advantages

Disadvantages

  • Guarantees a minimum income for the lowest-paid workers

  • Higher income levels help to increase consumption in the economy

  • May incentivise workers to be more productive

  • Raises the costs of production for firms who may respond by raising the price of goods and services

  • If firms are unable to raise their prices, the introduction of a minimum wage may force them to lay off some workers (increase unemployment)